Branding

For Deliveroo’s presence at London Pride, I developed a playful sub-brand, “Deloveroo,” as a light-touch evolution of the core identity. The aim was to celebrate inclusivity and community while staying recognisably on-brand. I designed a bespoke wordmark and supporting visual elements that balanced Pride vibrancy with Deliveroo’s established look and feel.

Campaign

I translated the “Deloveroo” concept into a cohesive campaign system, creating a suite of assets that could flex across internal and external communications. The work maintained a celebratory tone, ensuring the campaign felt authentic rather than performative.

Events

I led the design and production of key physical assets for the parade, including a large-scale flag, employee t-shirts, and interactive elements like temporary tattoos. The output was designed for visibility, participation, and shareability—giving Deliveroo a unified and engaging presence during the parade.