Paired Rebrand
Skills
Creative Direction, Brand Design, Illustration, UI/Web Design
The Problem
Today’s world places a strong emphasis on falling in love, but less focus on the skills required to stay in love. Paired, a leading relationship care app, aims to change that by providing couples with the tools and guidance they need to grow together. However, the app’s previous existing brand identity did not fully capture its mission. As part of our mission to make staying in love easier (and create a fun, safe space for couples to explore their relationship) we decided we needed some updates to put love front and centre in our brand and app.
My challenge for this project was twofold: The new brand needed to feel warm and accessible while maintaining credibility as a trusted relationship resource, and the app’s visual language needed an overhaul to ensure a consistent and engaging experience.
Updated Logo
The Solution
To align the brand’s identity with its mission, I led a complete visual refresh, ensuring the new look and feel embodied warmth, inclusivity, and expertise. After deciding early on that illustration would play a big part in our updated brand, I needed to work out a visual system that embodied our vibrant and curious personality while still being accessible to all couples, no matter their relationship stage.
App Icon
App UI
Cast of Couples Illustrations
Social Posts
CRM Illustrations
Outcome
By crafting a bespoke experience, the revitalized Paired brand successfully positions the app as an essential, engaging, and fully inclusive space for relationship care. Our new cohesive visual identity positions expertise at it’s centre and invites all couples to participate in their growth journey with openness and confidence.