Knead Neapolitan Pizza

This project was developed in partnership with the Deliveroo Editions team, which aimed to introduce innovative restaurant brands into exclusive Deliveroo kitchens.

As part of this initiative, I was responsible for crafting a unique and compelling brand identity that would resonate with customers while reflecting the authenticity of Knead’s Neapolitan roots.

The concept for Knead centred on traditional Neapolitan pizza, emphasizing the artistry of the process and the quality of ingredients. To bring this to life visually, I designed a minimalist yet distinctive wordmark that conveyed simplicity and craftsmanship. The packaging played a crucial role in reinforcing the brand story—through custom illustrations, it mapped out the intricate steps of pizza-making. The overall design balances heritage with a contemporary aesthetic, ensuring it stands out in a crowded food delivery space while maintaining an air of authenticity.