The Problem

Deliveroo needed a cohesive and flexible visual toolkit for its holiday marketing campaign, to be used across both the UK and international markets. The assets had to work seamlessly across a wide range of touchpoints, including printed materials like restaurant cards, flyers, and vouchers, as well as digital formats such as email and social media.

The Solution

I developed a modular design toolkit anchored by a set of custom holiday-themed icons designed to be both decorative and functional. These icons were created with animation potential in mind and could be used across digital channels (think social and CRM) to enhance engagement. The toolkit included clear usage guidelines and real-world mockups to demonstrate application across various materials. The final deliverables empowered Deliveroo's marketing teams globally to produce on-brand, festive content quickly and efficiently.