OOH Campaign

During Deliveroo’s rebrand, the rollout required regionally tailored messaging without losing global consistency. I designed OOH for the UK regional launch, adapting the campaign to prioritise clarity and education. While London leaned into “Only Awesome Food,” the regional work shifted to “Awesome Food, Delivered”—a more direct proposition suited to broader audiences, applied across digital screens and large-scale billboards.

Branding

Working within the new global identity, I helped translate the refreshed brand into a flexible campaign system that could adapt across markets. This involved applying the updated visual language, tone, and messaging principles in a way that balanced consistency with local relevance—ensuring the rebrand landed clearly and effectively beyond major urban centres.