The Problem

When Deliveroo introduced a bold new brand direction, the restaurant sales team was still using an outdated booklet to pitch prospective partners. The material didn’t reflect the new visual identity and lacked the energy, clarity, and confidence needed to persuade high-value restaurants to join the platform.

The Solution

I redesigned the restaurant sales booklet to function as both a commercial tool and a brand statement. The new version combined macro food photography, rider imagery, and exclusive partner spotlights to reinforce credibility and desirability. Bright photography and streamlined, colour-led layouts translated the updated brand into a format that felt both premium and accessible. The result was a clearer, more persuasive sales asset that aligned brand ambition with frontline commercial conversations.