B2B Sales

When Deliveroo introduced its new brand direction, the restaurant sales team lacked updated materials to effectively pitch partners. I redesigned the sales booklet as a high-impact commercial tool—combining food photography, rider imagery, and partner spotlights to clearly communicate value and build credibility. The result was a more persuasive, conversion-focused asset aligned with frontline sales conversations.

Branding

I translated Deliveroo’s refreshed visual identity into a print format that felt both premium and accessible. Through bold photography, colour-led layouts, and simplified information design, the booklet became a strong expression of the new brand—ensuring consistency while elevating how Deliveroo presented itself to potential partners.