Creative Direction

I partnered cross-functionally with content and marketing to define and lead the visual identity for three flagship physical products. Established a clear creative vision that translated Paired’s digital experience into tactile, brand-led products, driving consistency across packaging, messaging, and user experience.

E-Commerce & Brand Experience

Led the development and launch of Paired’s online store products, aligning brand storytelling with conversion-focused design. Created a cohesive system that balanced editorial content, product clarity, and commercial performance across key touchpoints.

Photography Direction

Defined and directed a scalable photography approach, capturing real couples in an intimate, cinematic style. Delivered a versatile photo asset library designed to perform across e-commerce, social, and broader brand communications.